Udaan is a leading B2B e-commerce platform designed to connect retailers, wholesalers, and manufacturers across India. It operates in key sectors such as FMCG, staples, electronics, and pharmaceuticals. The platform simplifies procurement and supply chain logistics, offering embedded financial services like working capital loans to support small and medium-sized enterprises. By digitizing traditional trade, Udaan empowers businesses to operate more efficiently and scale faster in underserved markets.
Udaan has raised $114 million in a Series G equity round at a $1.8 billion valuation, led by M&G Investments and Lightspeed, with participation from both existing and new investors. The fresh funding will be used to deepen its category presence, particularly in FMCG and staples, and expand further into underserved markets.
Udaan, headquartered in Bangalore, Karnataka, India, was founded in 2016 by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta. In 2018, the company joined the unicorn club. With its unique focus on digitizing B2B trade in India, Udaan continues to redefine how small and medium-sized businesses buy, sell, and grow.
