Licious Raises $52 Million at $1 Billion Valuation for E-Commerce Industry

Licious is an Indian online meat and seafood delivery company. The startup is aimed to solve the problem of finding safe and fresh products by changing the way of selling and buying meat. It is a direct-to-consumers company that delivers orders without the participation of a third party.

The funding round Series G was led by IIFL. Along with them Brunei Investment Agency, 3one4 Capital, Bertelsmann India Investments, Vertex Growth Fund, and Vertex Ventures Southeast Asia and India also participated in the recent round. With fundings raised, Licious became the 29th unicorn from India in 2021.

Licious was founded in 2015 by Abhay Hanjura, Vivek Gupta. The company owns the whole chain from source to sell, farm to folk business model. Licious offers chicken, lamb, goat, and pork meat, as well as seafood and fish. The startup is presented in 14 Indian cities with more than 2 million unique customers. Its value has doubled since the last year. “The fresh meats and seafood sector are still largely underserved and unorganized that holds a vast opportunity of $40 billion,” Vivek Gupta and Abhay Hanjura said.

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