Front App is a customer communication software for building strong relationships between businesses and customers on digital channels. Front App uses collaboration capabilities and contextual data from multiple systems to put a conversation between a customer and business at the center of attention. Thus, the software enables its clients to deliver deeply personalized and accurate communications on time.
The funding round Series D was co-led by Salesforce Ventures and Battery Ventures. Existing investors – Sequoia Capital, Threshold Ventures, and Uncork Capital – also took part in the round. “As companies brace for more economic uncertainty, customer relationships are more important than ever,” Bryan Schreier, a partner at Sequoia Capital, describing on the reasons the company participated in the round. Another backer was PagerDuty CEO – Jennifer Tejada. This round brings Front App to the unicorn club.
Front App, San Francisco, the USA, was founded by Mathilde Collin in 2013. “Efficiencies tend to come at the cost of quality of service: the so called smart bots, the deflection techniques, the cold ticket numbers and impersonal processes. In the long run, both customers and businesses lose out. Front has taken a contrarian approach: we’re building technology that scales customer relationships without losing that human touch,” Mathilde Collin. As of now, Front App has over 8000 customers in 100 countries. The customer’s list includes Shopify, Airbnb, and Lyft. Front App’s employee team consists of 250 people. With the new funding, the company plans to accelerate investments in product and go-to-market initiatives.