Musinsa Bags $190 Million at $2.7 Billion Valuation

Musinsais a fashion business company that has become a launchpad for rising stars in the fashion industry. From streetwear to high-end fashion, Musinsa’s extensive catalog features an array of clothing, accessories, and footwear from both local and international brands. Moreover, it delivers fashion trends and information to help customers interact.  

Musinsa has raised $190 million in a Series C funding round led by KKR, with participation from Wellington Management. The fresh funding has brought Musinsa’s valuation to approximately $2.76 billion. With the financing, the company intends to scale its online and offline business, expand into overseas markets, hire additional staff, and make acquisitions to diversify its portfolios.  

Musinsa, Seoul, South Korea, was founded in 2001 by Cho Man Ho. “Musinsa has developed itself as a top consumer internet platform in Korea as a differentiated marketplace by its ability to scale rising brands, enable the creator economy for fashion, engage and provide a high-quality e-commerce experience for customers,” Mukul Chawla, partner and head of growth equity, Asia for KKR, said in a statement. “We see enormous opportunity for Musinsa to build on its leading position in a fast-growing K-fashion (Korea’s fashion) market that continues to shift online and expand globally on the back of K-culture’s explosive reach.”

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