Drools is a well-known brand in the pet food industry that offers a wide range of premium quality pet food products for dogs and cats. The brand is committed to providing pets with healthy and nutritious meals that can help them lead a healthy and active lifestyle.
Pet food brand Drools has raised $60 million in funding from private equity firm L Catterton at a valuation of $600 million. With the investment, L Catterton will get a 10% stake in the brand. This is one of the largest investments to date in the pet care industry in India. The fresh funding will be used to ramp up production, streamline operations and strengthen its distribution. The proceeds will also be deployed towards marketing and hiring to support future growth.
Drools, Raipur, Chhattisgarh, India, was founded in 2009 by Fahim Sultan. Drools has expanded globally and currently exports its products to over 22 countries, including Australia, Israel, and the UAE.
