GetYourGuide Books $194 Million at a $2 Billion Valuation

GetYourGuide is an online platform for booking tours and activities around the world. All of the tours and activities on the platform are vetted by a team of travel experts to ensure that they meet a high standard of quality. In addition to offering a great selection of tours and activities, GetYourGuide also provides travelers with excellent customer service. The company has a team of travel experts who are available 24/7 to help travelers with any questions or issues they may have.

GetYourGuide has booked $194 million in funding. Blue Pool Capital led the $85 million Series F financing round, with participation from KKR and Temasek. UniCredit led the Revolving Credit Facility (RCF) of $109 million, with participation from BNP Paribas, Citibank, and KfW. GetYourGuide’s estimated valuation is reported to be close to $2 billion, an increase from the last publicly-disclosed valuation of $1.4 billion.

GetYourGuide. Berlin, Germany, was founded in 2009 by Johannes Reck, Martin Sieber, Tao Tao, and Tobias Rein. Johannes Reck notes that GYG remains very committed to the idea of selling human-led group tours. That means: no self-guided tours, no virtual tours, and no generative-AI-created tours are on its roadmap today. “Our mission just doesn’t happen if you are glued to your smartphone,” he said. He speaks not just from opinion but experience: “We’ve tested so many alternative formats, including virtual experiences,” Johannes Reck said.

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