Insider provides a suite of powerful AI-driven tools that help businesses engage with their customers more effectively. Its platform includes a range of features such as personalized product recommendations, real-time behavioral segmentation, predictive analytics, and more. In 2022, the company joined the unicorn club.
AI marketing platform Insider has raised another $105 million from existing investors, Qatar Investment Authority (QIA) and Esas Private Equity. In total, the company has raised $274 million till that moment. The fresh funding will be used to accelerate Insider’s M&A strategy to build upon the company’s existing technology and capabilities. Insider CEO and co-founder Hande Cilingir told that the company’s valuation had increased “very much closer to $2 billion.”
Insider, Istanbul, Turkey, was founded in 2012 by Hande Cilingir and Serhat Soyuerel. Since its inception, the company has grown rapidly and has become a top player in the marketing automation industry. “At Insider, we have successfully achieved hyper-growth via organic means, until now. Now, we are looking to achieve unparalleled levels of growth with an M&A-focused strategy. These funds will be used exclusively for the purpose of acquiring exceptional product companies, to further complement our technology and create product synergies. Unlike our $121 million Series D investment in 2022, which has bolstered our capital reserves for operational spending in the coming years, this latest round will specifically serve to fuel inorganic growth through M&A,” said Hande Cilingir, Insider CEO and Co-Founder.