Tonal Raises $130 Million in Funding

Tonal Systems is a digital fitness platform that offers a connected home fitness system applying AI, expert coaching, and personalized guidance. Users can input their goals and preferences into the system, and Tonal will create a custom workout plan that adjusts over time as they progress. With one compact piece of equipment, the system allows people to do every shoulder, arm, leg, back, core, and chest exercise with digital weight created by electromagnetic resistance. After that, the service monitors the quality of every rep, adapts guidance, and measures progress in real-time.

Tonal Systems, a smart home gym, has raised $130 million in new funding. The funding round valued the company between $550 million and $600 million. The round was led by L Catterton, Cobalt, Dragoneer, Kindred Ventures, and THVC. The company intends to use the funds to further strengthen its balance sheet, accelerate profitability, and drive growth. The cash infusion also came with a leadership change: Tonal’s president, Krystal Zell, is becoming its CEO, replacing Aly Orady, who is shifting to its Chief Technology Officer.

Tonal Systems, San Francisco, United States, was founded in 2015 by Aly Orady, a former engineer and tech entrepreneur. Tonal has been revolutionizing the fitness industry by offering advanced features like the adaptive digital weight that can learn from the user, providing a more customized, full-body workout. With a committed and expanding user community, Tonal has achieved some of the industry’s highest engagement rates.

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