Rokt Raises New Funding at $2.4 Billion Valuation

Rokt is an e-commerce marketing technology company that focuses on providing shoppers with a relevant and personalized experience. For this purpose, Rokt uses AI technology and machine learning. The technology is integrated with brands’ existing technologies to help them to acquire new customers at scale, thus, to grow revenue.

The investment round was led by Square Peg and Wellington Management. “This has further propelled Rokt’s growth and we’re pleased to see this expression of support from existing investors as Rokt looks towards an IPO,” Bruce Buchanan, Rokt’s CEO. Rokt is planning for IPO.

Rokt, headquartered in New York, was founded by Bruce Buchanan (CEO), Ben Voltz, and Justin Viles in 2012. As of now, more than 3000 companies use Rokt’s solutions for customer acquisition, engagement, and revenue increase. Among clients are Live Nation, GoDaddy, Wells Fargo, Expedia, Groupon, Staples, etc. Rokt has expanded to 19 countries across the Asia-Pacific region, North America, and Europe. In 2023, the company is going to open a second product development center in North America on the West Coast.

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