Amagi is a media technology start-up that enables broadcasters to virtualize operations on the cloud, as well as assists in managing and scheduling content and streamlining programming remotely with the help of the ‘CloudPort’ offering. Besides, Amagi provides a ‘Thunderstorm’ offering for personalized insertions of advertisements.
The new funding includes an $80 million investment in primary capital from General Atlantic, the other is through secondary stake sales. In March, Amagi reached unicorn status. “Amagi has demonstrated a consistent ability to anticipate key trends, acting as an early mover in the rise of free ad-supported streaming TV,” Shantanu Rastogi, managing director and head of India at General Atlantic.
Amagi, New York, USA, was founded by Baskar Subramanian, Srinivasan KA, and Srividhya Srinivasan in 2008. As of now, the company expands into South Korea, Germany, and Australia. Except for the above-mentioned offerings, Amagi has analytics for broadcasters and PayTV solutions. The start-up has three business models offered to customers – fully managed services, bring your license, and Software-as-a-Service (SaaS). Among clients are Warner Bros. Discovery, Fremantle, Fox Networks, Gannett, Gusto TV, NBCUniversal, ABS-CBN, and Vice Media.