Alloy is a company that is on the cross of fintech and identity management. It helps businesses to learn who their clients are, who does their business through Alloy – to remain compliant with financial rules. With Alloy service, clients can pull in customer information, and alternative and traditional bureau data to receive a full picture and fight fraud.
The funding round was led by Lightspeed Venture Partners and Avenir Growth. Among other investors were Canapi Ventures, Bessemer Venture Partners, Avid Ventures, and Felicis Ventures. Alloy will use new funding growth acceleration to address the global demand for fraud prevention tools.
Alloy, San Francisco, the USA was founded by Charles Hearn, Tommy Nicholas, and Laura Spiekerman in 2015. As of now, the company has over 300 client companies for connection to more than 160 data sources and automate identity decisions. Among Alloy’s clients are Ally Bank, HMBradley, Gemini, Ramp, and Evolve Bank & Trust. Recently, the company made an announcement to expand into 40 countries across LATAM, APAC, EMEA, and North America. “We feel incredibly lucky to have partners that not only understand the impact of our investments into our platform and in expanding globally but also proactively come to the table to support them,” Tommy Nicholas, co-founder and CEO of Alloy.
