TuHabi is a real-estate platform developer that aims to simplify the process of buying and selling real estate properties. It assists middle-class customers in buying and selling their homes in a quick and efficient way, as well as helps them to escape from any uncertainty in traditional real estate transactions. For this purpose, TuHabi uses a proprietary pricing algorithm and scalable processes.
The funding round Series C was led by SoftBank and Homebrew, a USA venture capital firm, with buy-in from Mexico’s Grupo Financiero Banorte. The money raised will be used for Mexican expansion and will primarily buy properties. After this round, the company became the first property technology unicorn in Colombia, and the second Colombian startup to enter the unicorn club.
TuHabi, Bogota, Colombia, was founded by Brynne Rojas and Sebastian Noguera Escallón in 2019. Two years later it started its expansion to Mexico. This year, TuHabi bought two real estate companies in Mexico – Tu Canton and Okol, the parent company of Propiedades.com. TuHabi, short for “Tu Habitacion”, means “Your Room” in Spanish directly buys homes and then sells them through local brokers. “With strong partnerships and an expanded market presence, we are at the very early stages of building out the infrastructure to provide much-needed information, trust, and liquidity to a housing market that desperately needs it,” Brynne McNulty Rojas, Habi’s co-founder and CEO.