Movable Ink is a startup provider of content personalization. It activates any data into personalized content in any customer engagement. It helps companies to accelerate their marketing performance with a powerful extension of technologies that marketers use today. The Movable Ink platform connects to all relevant data that updates based on the client’s most recent interactions.
The Series D funding was led by Silver Lake Waterman. Existing investors also took part in the round, among them are Contour Venture Partners, Intel Capital, etc. “Making it easier and more intuitive for marketers to create and manage personalized content across channels is increasingly important to drive real-time intent, conversion rates, and brand loyalty,” Shawn O’Neill, Managing Director at Silver Lake Waterman.
Movable Ink, New York, the USA, was founded by Michael Nutt and Vivek Sharma in 2010. At the end of the first quarter of 2022, the company has 550 employees, with a plan to increase this number up to 700. Movable Ink also is expanding across Europe, particularly Austria, Germany, Switzerland, Benelux, and the Nordics. The client base is also expanded, it includes The Los Angeles Times, Cirque du Soleil, Epic, American Golf, Wise, etc. “This fresh round of capital will allow us to accelerate our product roadmap, answering marketers’ calls to drive continued innovation and automation across their programs and help them thrive in this new world,” Vivek Sharma, CEO and Co-Founder of Movable Ink.
