Salsify Raises $200 Million at $2 Billion Valuation

Salsify is an e-commerce software company that provides its clients with tools to track and analyze presentations, sales of goods, and inventories. The platform, CommerceXM, unites Product Experience Management with commerce capabilities not only for distributor and retailer channels, but for D2C sites, marketplaces, and social commerce.

The Series F funding round was led by TPG. Permira’s Growth Opportunities Fund, Neuberger Berman Funds, and Cap Table Coalition also took part in the round. “Through its integrated platform, Salsify is optimizing the shopping experience for brands, retailers, and distributors, powering consumer interactions and enabling consistency, simplicity, and agility,” Arun Agarwal, managing director at TPG.

Salsify, Boston, the USA, was founded by Jason Purcell, Jeremy Redburn, and Rob Gonzalez in 2012. Salsify’s focus is on centralized inventory, product information, and data that retailers, brands, and their partners can tap into. As of now, the company has more than 1200 customers, among them are Coca-Cola, Columbia, Mars, Kraft Heinz, and Libbey. Salsify aims at becoming a consolidator, last year it acquired SKUvantage and Alkemics. The company operates also in the UK and Portugal, and new funding will be partly used for expanding into new markets.

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