Insider Raises $121 Million at $1.22 Billion Valuation

Insider is a startup in personalized, cross-channel customer experiences. It allows marketers to connect data across channels, predict behavior with AI, and individualize the cross-channel experience. Insider is a platform that assists marketers in growth fostering across the funnel, from acquisition to activation, retention, and revenue. 

The Series D funding round was led by QIA. Among other participants were Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity, and Endeavor Catalyst. The capital raised will be used for expansion, core technology enhancement, marketing investments, and local sales scaling. Moreover, the company plans for aggressive global hiring focusing on female engineers in R&D and product development.

Insider, Singapore, was founded by Arda Koterin, Hande Cilingir, Mehmet Sinan Toktay, Muharrem Derinkok, Okan Yedibela, Serhat Soyuerel in 2012. The company has offices around the world: London, Tokyo, Singapore, Dubai, Warsaw, Istanbul, Seoul, Hong Kong, and others. The key market for the company is the Southeast region. In the beginning, the company expanded into 11 regions in Asia. Insider has some big brands in its client base such as Samsung, MySale Group, and HP. “Following our aggressive expansion in Asia, Europe, and Latin America, we’ll carry this momentum in the US market. We are a trusted software partner to leading global brands like Samsung, Gap, Mac, and Santander,” founder and CEO Hande Cilingir.

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