Fanatics Raises $1.5 Billion at $27 Billion Valuation

Fanatics is a designer, manufacturer, and distributor of fan gears and jerseys. Its leading global digital platform features the largest selection of fan merchandise, NFT collectibles, iGaming, sports betting, trading cards, etc.

Among the funding round investors were Fidelity Management & Research Co. and funds operated by BlackRock Inc. and MSD Capital LP. The company plans to extend into several new business lines beyond sports merchandise. Less than a year ago, the company valuation was $18 billion.

Fanatics, Florida, the USA, was founded by Alan Trager, Michael G. Rubin, Mitch Trager. As of now, Fanatics has exclusive licensing deals with NHL, Major League Baseball, NFL, NBA, as well as scores of universities and colleges. This year, the company acquired Topps trading cards. Fanatics employee team includes more than 8000 people in 40 offices around the world. Fanatics partners with Vineyard Vines, WEAR by Erin Andrews, Tommy Hilfiger, Darius Rucker, DKNY Sport, and others. The company is going to expand into new verticals such as gambling, gaming, trading cards, ticketing, media, etc.

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