Bloomreach Raises $175 Million at $2.2 Billion Valuation

Bloomreach is a cloud-based e-commerce platform that assists businesses in meeting shoppers’ expectations, ensuring a smooth shopping experience, and providing specific recommendations. The platform does not stalk customers on the Internet, instead of it, the technology connects customers and product data for the personalization of customer touchpoints.

The funding round was led by Goldman Sachs Asset Management. Among other investors were existing Bain Capital Ventures and Sixth Street Partners. “Bloomreach’s larger, legacy competitors often struggle to provide a seamless customer experience as they integrate acquisitions and the market continues to transition to headless commerce experiences,” Stephen Kerns, Goldman Sachs Growth Equity.

Bloomreach, San Francisco, was founded by Ashutosh Garg, Raj De Datta, Tjeerd Brenninkmeijer in 2009. Now, the company serves more than 850 clients such as Puma, Bosch, Desigual, Misguided, Staples, etc. The company’s team consists of 760 employees located in three continents. With new fundings, the company’s presence is going to be expanded in Germany. Bloomreach also plans to continue investments into personalization and data capabilities improvements.

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