Rokt Raises $325 Million at $1.95 Billion Valuation for E-commerce Industry

Rokt is an e-commerce marketing technology company that focuses on providing shoppers with a relevant and personalized experience. For this purpose, Rokt uses AI technology and machine learning.

The investment round Series E was led by Tiger Global Management. Among other participants were Wellington Management, Whale Rock Capital Management, Pavilion Capital, and Square Peg (existing shareholder). “Rokt’s exceptional management team has the vision and the capability to continue accelerating growth and providing unique solutions for their clients.”, said Griffin Schroeder, Partner at Tiger Global.

Rokt, headquartered in New York, was founded by Bruce Buchanan (CEO), Ben Voltz, Justin Viles in 2012. As of now, more than 3000 companies use Rokt’s solutions for customer acquisition, engagement, and revenue increase. Among clients are Live Nation, Groupon, Staples, etc. “Customers are demanding a more relevant e-commerce experience and businesses need to ensure they have the right economics to be able to grow,” said Bruce Buchanan. The money raised will be used for R&D, international expansion, and strategic acquisitions. Rokt already has more than 300 employees in its team. The company has 6 offices in Sydney, Singapore, Tokyo, Auckland, London, and New York.

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