Lusha is a crowdsourced data community for B2B clients. It is a contact data platform for sales and marketing professionals, that helps companies to narrow down the list of potential customers. Lusha was launched after the realization that social networks are not effective for effective sales leads.
The Series B round was led by PSG. Another investor was ION Crossover Partners. With the funds raised, the company plans to continue the community growth, new regions expansion, data quality improvement. “We’re excited to extend our partnership with Lusha’s talented team as they continue to deliver category defining products and services.”, said Adam Marcus, Managing Director at PSG.
Lusha, a Tel-Aviv-based start-up, was founded in 2016 by Assaf Eisenstein, Yoni Tserruya. Now company includes 800 000 professionals and 273 000 sales organizations, such as Facebook, Uber, Dropbox, etc. Among Lusha’s tools are browser extension for broader company information (industry, size, revenue), filter for customer segments, API, integration software. Main Lusha’s aim is to eliminate unnecessary information in social networks and help companies to identify target customers.