Color is the company that provides its clients with large-scale healthcare programs, as well as with clinical tests. The main aim is to make the healthcare system convenient, accessible, and cost-effective. The start-up works with employers, research institutions, and individual consumers.
The Series E round was led by Kindred Ventures and T. Rowe Price. Along with them General Catalyst, Viking Global Investors, and Emerson Collective took part. This round increases the value of the company three times. With the money raised, Color is going to continue the expansion of accessible public health infrastructure. The services will include vaccination and preventative health services.
Color, headquartered in California, was founded by Elad Gil, Nish Bhat, Othman Laraki, Taylor Sittler in 2015. The company makes the healthcare system accessible by providing special tools for preventative health and infectious disease management. For this purpose, as of now, Color is in partnership with approximately 1 000 organizations such as health departments, employers, universities, etc. Among them are Salesforce, the State of California, Thermo Fisher Scientific. “What we have built will serve as a critical piece of public health infrastructure to deliver access to healthcare services to those who need them most,” said Othman Laraki, CEO.