Whoop is the manufacturer of fitness trackers, which allows clients to automatically monitor their body’s physiological state. The tracker monitors sleep, measures recovery, and recommends daily exertion levels, based on the body’s state.
The new investment round was led by SoftBank’s Vision Fund 2. After this funding, the company’s valuation increases three times in comparison with the previous year. As of now, Whoop is the most valuable fitness tracking start-up. With the help of new investments, the company can compete with its rivals.
Whoop was launched in 2011 by Will Ahmed (now CEO), John Capodilupo, and Aurelian Nicolae. Whoop has developed a special algorithm to measure tension and recovery. Will Ahmed claimed that the company’s clients base has continued to grow after the subscription system was launched. Among early users of the product are LeBron James, a basketball player, and Michael Phelps, a swimmer. The company also provides its trackers to professional golfs and the American football league.